Have you ever been to a movie theatre and the audio was so substandard you couldn’t even hear lower voice or sound pitches? This probably ruined the movie for you to some extent. Or have you ever attended a minor league sporting event with a seriously minor league audio setup? You probably couldn’t hear the commentators whatsoever.
Sound quality can make or break the impression your event attendees have of the entire experience. This whole aspect is based on a combination of equipment quality and sound engineering. If you’re entertaining your friends for a backyard barbeque, it’s one thing. But if you’re targeting an audience of thousands of people, it’s entirely different.
Sound engineering is manipulating sound direction and decibel based on your venue type, venue size, type of sound being emitted and number of attendees, among many other factors. The ideal placement of sound sources could be based on minute details, right down to what the venue is constructed of. But the placement of high quality speakers is always favorable to low quality speakers.
Using speakers from a reputable brand is always advisable, of course. But beyond high quality speaker output it the implementation of much more complicated equipment; equipment really only experts can properly install and calibrate. These include everything from amplifiers, sound processors, digital worksations, converters and preamplifiers.
Making sure you can make the crowd happy with the right engineering is as important as implementing the right equipment. Because hooking up two haphazardly placed speakers to your computer is not going to cut it by today’s venue standards. And don’t think just because you have a subwoofer your audio is recording quality, either.
Having the right equipment and sound engineering in place is imperative to keeping attendees happy. And in this information age where news and opinions spread as quickly as ever, unhappy attendees make for an unsavory reputation to your business. Keeping your sound quality and engineering up to par for whatever your venue may be advantageous to your operation, driving more business.
